RedNote
Your Gateway to
China's High-Spending
|
Audience
With 450M+ users, RedNote (Xiaohongshu) is the go-to platform for China’s trend-savvy consumers, often called “China’s Instagram.”
Home to a highly engaged, affluent user base (78% women), 90% rely on it to discover places, products, and services—making it a goldmine for brands targeting China’s younger generation.
Tap into RedNote to drive influence and success in China’s digital marketplace!
Get Free Quote
RedNote Marketing
One-Stop Marketing Solution
RedNote (Xiaohongshu)
Marketing Service
Experience comprehensive professional services in operations, content creation, advertising, and more.
RedNote Marketing
RedNote Influencer Marketing
Boost Awareness and discoverability
Turn RedNote searches into sales.
Partner with us today!
RedNote Marketing
RedNote Account Management
Grow, Engage, and Generate Leads
Turn RedNote into your lead generation powerhouse.
Let’s grow your audience and your business!
RedNote Marketing
RedNote Advertisement
Drive Results with Precision & Creativity
Join countless successful brands.
let’s grow your business with RedNote ads!
RedNote Marketing
Rednote (Xiaohongshu) Account Management FAQ
For overseas brands
- Eligibility check – Industry check
- Account registration – Submit your business license, website link, and brand materials (1–2 working days)，Apply via Rednote’s official platform
- Verification – Requires brand trademark or authorization documents and a verification fee
- Account activation – Once approved, your account goes live in 3–5 working days.
We recommend three key content themes:
📌 Lifestyle inspiration – Showcase your product/service in relatable, aspirational scenarios
📌 Local experience sharing – Highlight “where to go / what to do” content for tourists and expats
📌 Brand storytelling – Build trust with behind-the-scenes and founder-led narratives
Combine with high-quality images, short videos (~1 min), and trending hashtags for greater search exposure.
We provide end-to-end account management, including:
✅ Strategic content planning based on platform trends
✅ Visual design – covers, photo editing, and video production
✅ Repurposing from brand’s global content.
✅ Data analytics – tracking follower growth, engagement, and conversion
✅ Community management – replying to comments, DMs, and maintaining active engagement
✅ Influencer collaboration – finding and managing KOL partnerships for organic reach
Rednote’s audience is predominantly young and female, making it ideal for:
🏠 Real estate / Luxury lifestyle / Parenting & education
🍽️ F&B / Wellness / Cultural experiences
RedNote Marketing
China Digital marketing Services
We offer a comprehensive suite of China Digital marketing services to help brands reach and convert Chinese audiences across key platforms.
