Solutions
Drive Direct Bookings From
China's High-Value
|
Tourists
The Opportunity
Why Target Chinese Travelers?
To connect with this new generation of travelers, you must meet them where they are in China’s unique digital ecosystem.
Our Solution
Our Hospitality Marketing Solutions
CMEA offers a full-service marketing solution tailored for the luxury hospitality industry. We manage the entire guest journey, from creating aspiration on Chinese social media to driving direct bookings and fostering long-term loyalty.
Content Localization
Our services include image editing, localized adaptations, and video post-production — all designed to maintain and protect your brand image across markets.
Social Media Account Management
We support you in launching and managing social media accounts in China, including Rednote (Xiaohongshu), Douyin, and WeChat.
Our team assists with official account setup and provides training for your internal team to ensure a smooth transition and long-term success when applicable.
Influencer Marketing
Tap into China’s top travel influencers with our end-to-end influencer coordination, covering:
- Influencer sourcing
- Negotiation & contracting
- Scheduling & campaign coordination
Media Buy
We execute precision-targeted ads across RED, Douyin, and WeChat, helping you:
- Drive high-value bookings
- Amplify your content reach
- Maximize ROI with data-driven targeting
On-Site Video/Photo shooting
We offer professional on-site shooting in Dubai, Abu Dhabi, Shenzhen, and other major cities.
From exhibitions to real estate tours and restaurant features, we help you create visually compelling content.
WeChat Official Account and WeCom Set Up
We will handle every step of setting up WeChat Official Account and WeCom Account Registration, ensuring a smooth and professional launch, including designing customized SOP for you for client handover, inheritance workflows, and offboarding protocols to safeguard your company’s digital assets and ensure seamless continuity.
The Advantage
Why CMEA?
> Local Presence with Global Reach
Based in Dubai, team fluent in English, Arabic, Hindi, and Chinese. Our localized execution ensure seamless communication and 0 time-zone gap for you.
> Proven Track
Record
Trusted by global luxury hospitality, developers, and government cultural institutions, we deliver impact where brand image is as critical as results.
> Cross-Cultural Expertise
Deep platform expertise & influencer network,We stay ahead of trends to create campaigns that truly resonate with Chinese audiences.
> Integrated
Approach
From Rednote to WeChat, Douyin, and Baidu, we align multiple platforms into one seamless strategy, delivering clarity, efficiency, and measurable growth.
Questions
Frequently Asked Questions
1、Our brand is strong on Instagram. Why do we need a separate strategy for China?
Because your target audience isn’t on Instagram. Chinese travelers use Rednote (Xiaohongshu) for authentic discovery and Douyin for travel inspiration. Without a presence on these platforms, your brand is effectively invisible. We build your visibility where it matters most.
2、We already get bookings from Chinese OTAs like Ctrip. What's the benefit of your approach?
Our goal is to shift your reliance from high-commission OTAs to profitable direct bookings. By building your brand on social media and driving traffic to your WeChat, you achieve: • Higher Profit Margins • Direct Guest Relationships • Full Ownership of Customer Data
3、Do your services include working with Chinese travel influencers (KOLs)?
Yes, strategically. We focus on authentic partnerships, not just paid posts. Our process involves vetting influencers (KOLs/KOCs) whose audience and brand align perfectly with yours. We then build campaigns focused on genuine storytelling to generate credible buzz and measurable booking interest, ensuring every collaboration delivers a clear return on investment.
Explore Our Specialized
China Marketing Solutions
We offer a comprehensive suite of China marketing solutions to help brands reach and convert Chinese audiences—across.
The Call
Ready to Welcome China’s
Elite Travelers?
The opportunity in China is immense, but navigating its complexities requires a specialist. Schedule your complimentary consultation today to unlock your brand’s potential in this lucrative market.
